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This specially formulated shampoo revives the white color of your pet's fur while preventing yellowing. It provides softness and maintains a healthy shine with a perfectly balanced pH that does not alter your pet's skin's natural balance. Key Ingredients: Gentle, non-aggressive cleansing agents; protective ingredients for the cuticle; and a deeply hydrating and repairing agent, Panthenol (Vitamin B5 derivative). It enhances the condition and structure of fur, keeping it shiny, soft, and elastic. Suitable for both dogs and cats.